GIFTS FOR GRIMACE

We coordinated 20+ brands to post their mock gift for Grimace the morning of June 12th. Brands like Crumbl, Arizona Iced Tea, and X joined in organically.

THE PARTY

GRIMACE’S BIRTHDAY (2025)

McDonald’s

We invited fans to Grimace’s birthday party, hosted at a McDonald’s in downtown Chicago. There was even a performance from Loud Luxury and special appearances from Ronald McDonald, Scrub Daddy, and Purple M&M.

Ever since McDonald’s rolled out the Grimace Shake in 2023, the purple mascot has become a Gen Z icon.
So after the brand dropped the ball on celebrating Grimace’s birthday in 2024, McDonald’s needed to go big in 2025.

So on June 12th we planned the ultimate celebration - inviting some of Gen Z’s favorite brands to
paint the Internet purple and by throwing a rager inside of an actual McD’s for Grimace and +300 fans.

junior art director | CD: Tajj Badil-Abish | Digital Creative: Mo Hernandez