THE ANNOUNCEMENT

THE SITE

FIRST BITE REACTIONS

EASY LISTENING

Snack Wrap Files

McDonald’s

After nine long-years, the fan favorite Snack Wrap is back at McDonald’s. We created a digital archive dedicated to the fans ahead of its return.

junior art director | CD: Tajj Badil-Abish

The Snack Wrap disappeared for so long many Gen Z have never had one. We filmed people trying it for the first time to get their first bite review. Between being on set and leading editing sessions with our production partner, I likely hold the record for most time spent watching other people eat Snack Wraps.

There are eleven more reaction videos, but I think you get the gist.

I also became a professional playlist maker, and yes I do weddings.

EVEN MORE STUFF

EXCLUSIVE BTS OF MY FIRST SNACK WRAP

it was yummy