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Trended #1 on X
Outperformed the Grammy’s, Super Bowl, and Bad Bunny’s halftime show (sorry Benito)
13.8 billion potential reach
6 million website visits
4.3k earned media stories
McNUGGET CAVIAR
McDonald’s
Tapping into the high-low trend of chicken nuggets and caviar (shout out Riri!), we produced
a limited-edition McNugget Caviar kit. The best part? Fans could get it for free.
junior art director
